Question Full Name RepresentativeEmail AddressCompany NameCompany AddressCityStateCountrySelect CountryAfghanistanAland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelauBelgiumBelizeBeninBermudaBhutanBoliviaBonaire, Saint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean TerritoryBritish Virgin IslandsBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCook IslandsCosta RicaCroatiaCubaCuraçaoCyprusCzech RepublicDemocratic Republic of the Congo (Kinshasa)DenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern TerritoriesGabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsle of ManIsraelItalyIvory CoastJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacao S.A.R., ChinaMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorth KoreaNorthern Mariana IslandsNorwayOmanPakistanPalestinian TerritoryPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarRepublic of the Congo (Brazzaville)ReunionRomaniaRussiaRwandaSaint BarthélemySaint HelenaSaint Kitts and NevisSaint LuciaSaint Martin (Dutch part)Saint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia/Sandwich IslandsSouth KoreaSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan MayenSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos IslandsTuvaluUgandaUkraineUnited Arab EmiratesUnited Kingdom (UK)United States (US)United States (US) Minor Outlying IslandsUnited States (US) Virgin IslandsUruguayUzbekistanVanuatuVaticanVenezuelaVietnamWallis and FutunaWestern SaharaYemenZambiaZimbabwePhone/Mobile NumberPreviousNextPROMOTERS Owners How will you describe the commitment of your management to exportation? Very High High Indifferent Low Very LowHow will you describe the management desire to sell in foreign markets? Very High High Indifferent Low Very Low How experienced and familiar is the management in international business? Very High High Indifferent Low Very LowHow will you describe the skills of the business owner to manage export transactions? Very High High Indifferent Low Very LowHow will you describe the disposition of the management to fund export transactions? Very High High Indifferent Low Very LowAverage Score%PreviousNextPRODUCT(S) Item of exportHow will you describe your familiarity with the clear advantages that your product has over competing products? Very High High Indifferent Low Very LowHow will you describe your satisfaction about the resilience of your product to withstand harsh or widely varying environmental condition in the export market? Very High High Indifferent Low Very LowHow will you describe the ease with which anyone to use your company's product in the export market without any technical support? Very High High Indifferent Low Very LowHow will you describe the ease of adapting your product to make it suitable the export market? Very High High Indifferent Low Very LowHow will you describe the resilient quality of your product packaging to withstand the stress of international freight to the export market? Very High High Indifferent Low Very LowAverage Score%PreviousNextPRICING Cost of goodsHow competitive is the price of your products in the local market? Very High High Indifferent Low Very LowHow satisfied are you on the impact of economy of scale on cost reduction? Very High High Indifferent Low Very LowHow will you describe your company’s access to information on the cost elements in exportation? Very High High Indifferent Low Very LowHow will you describe your company’s access to information about competitor’s prices in export market? Very High High Indifferent Low Very Low How will you describe your understanding of strategies for cost reduction in export business? Very High High Indifferent Low Very LowAverage Score%PreviousNextPREDISPOSITION Staff's foreign exposureHow will you describe the exposure and familiarity of the staff of your company to exportation? Very High High Indifferent Low Very LowHow will you describe the number of staff of the company that have worked abroad? Very High High Indifferent Low Very LowHow will you describe the number of staff of the company that have schooled abroad? Very High High Indifferent Low Very LowHow will you describe the number of staff of the company that have travelled abroad for holidays? Very High High Indifferent Low Very Low How will you describe the number of staff of the company that can speak an international foreign language? Very High High Indifferent Low Very LowAverage Score%PreviousNextPURPOSE Reason for exportHow will you describe the desire of the business to build a global brand? Very High High Indifferent Low Very LowHow will you describe the quality of the strategies of the business to access government incentives? Very High High Indifferent Low Very LowHow will you describe the quality of plans of the business to take advantage of free trade agreement like AfCFTA? Very High High Indifferent Low Very LowHow will you describe the quality of the plans of the business in using export as a survival strategy? Very High High Indifferent Low Very LowHow will you describe the desire of the business to earn in foreign currency? Very High High Indifferent Low Very LowAverage Score%PreviousNextPAYMENT Funding & getting paidHow will you appraise the financial capacity of the business to fund new export demands? Very High High Indifferent Low Very LowHow will you appraise the ability of the business to secure export finance facility from banks? Very High High Indifferent Low Very LowHow will you appraise the ability of the business to negotiate for a secured payment method like letter of credit? Very High High Indifferent Low Very LowHow will you appraise the ability of the business to handle trade finance instruments? Very High High Indifferent Low Very Low How will you appraise the quality of asset of the business to raise funding? Very High High Indifferent Low Very LowAverage Score%PreviousNextPRODUCTION Meeting market demands How will you describe the capacity of the factory to handle 4 demand in export market? Very High High Indifferent Low Very LowHow will you describe the logistics in place to move large volume of goods to export market? Very High High Indifferent Low Very LowHow will you describe the excess capacity of the production factory? Very High High Indifferent Low Very LowHow will you describe the ease of access to inventory to fulfil a surge in demand? Very High High Indifferent Low Very LowHow will you describe the likelihood of the business to get partners for contract manufacturing? Very High High Indifferent Low Very LowAverage Score%PreviousNextPOSITIONING Goodwill & HeritageHow will you evaluate the goodwill (reputation) possessed by the business both locally and abroad? Very High High Indifferent Low Very LowHow will you evaluate the share of the business in the domestic market? Very High High Indifferent Low Very LowHow will you evaluate the level of unsolicited export orders receive by the business? Very High High Indifferent Low Very Low How will you evaluate the level of foreign affiliates in the network of your firm’s local partners? Very High High Indifferent Low Very LowHow will you evaluate the loyalty of your customer to your business offering in the local market? Very High High Indifferent Low Very LowAverage Score%PreviousNextPROFICIENCY Skill & competenceHow will you describe the level of skill of the staff of your company in international marketing? Very High High Indifferent Low Very LowHow will you describe the level of expertise of the company’s staff in mitigating export risk? Very High High Indifferent Low Very Low How will you describe the level of cultural intelligence possessed by the company’s staff? Very High High Indifferent Low Very LowHow will you describe the level of understanding of payment methods (like letter of credit and bill for collection) by the company’s staff? Very High High Indifferent Low Very LowHow will you describe in general the level of competence of company’s personnel in export business management? Very High High Indifferent Low Very LowAverage Score%PreviousNextPEOPLE ConsumersHow will you evaluate your company's understanding of the demography of the consumer of its products in the targeted export market? Very High High Indifferent Low Very LowHow will evaluate your company's understanding of why consumers currently buy competing products in the targeted export market? Very High High Indifferent Low Very LowHow will you evaluate your company's understanding of the purchasing power of the consumer in the targeted export market? Very High High Indifferent Low Very LowHow will you evaluate your company's understanding of the packaging requirements of consumers in the targeted export market? Very High High Indifferent Low Very LowHow will you evaluate your company's understanding of the labelling requirements of the consumers in the targeted export market? Very High High Indifferent Low Very LowAverage Score%PreviousNextPAPERWORK DocumentationsHow will you appraise your company’s understanding of product quality documentation in the targeted export market? Very High High Indifferent Low Very LowHow will you appraise your company’s understanding of the documentation requirements under a free trade agreement like AfCFTA Very High High Indifferent Low Very LowHow will you appraise your company’s understanding of pre & post import documentation in the targeted export market? Very High High Indifferent Low Very LowHow will you appraise your company’s understanding of home country’s pre and post-export documentation requirements? Very High High Indifferent Low Very LowHow will you appraise your company’s understanding of what constitutes document discrepancies in export trade? Very High High Indifferent Low Very LowAverage Score%PreviousNextPOTENTIALS Market opportunitiesHow will you evaluate your company’s understanding of the African markets size for your products? Very High High Indifferent Low Very LowHow will you evaluate your company’s understanding of the global markets size for your products? Very High High Indifferent Low Very Low How will you evaluate your company’s understanding of the global trend of demand for your products? Very High High Indifferent Low Very LowHow will you evaluate your company’s understanding of the drivers of demand for your products in the export markets? Very High High Indifferent Low Very LowHow will you evaluate your company’s understanding of the emerging markets for your products? Very High High Indifferent Low Very LowAverage Score%PreviousNextPROMOTION Increasing AwarenessHow will you appraise your understanding of how to reach your buyers in the targeted export market? Very High High Indifferent Low Very LowHow will you evaluate your ability to obtain export market intelligence report for your products? Very High High Indifferent Low Very Low How will you appraise your understanding of the usage of global online trade portals? Very High High Indifferent Low Very Low How will you appraise your understanding of international promotion on social media platforms? Very High High Indifferent Low Very LowHow will you evaluate your understanding of the components of international marketing? Very High High Indifferent Low Very LowAverage Score%PreviousNextPURCHASERS Agents & distributors How will appraise your level of awareness and understanding of the different export market entry strategies? Very High High Indifferent Low Very LowHow will you appraise your understanding of the right strategy for your target export market? Very High High Indifferent Low Very Low How will you appraise your ability to setup distribution channels in the export market? Very High High Indifferent Low Very Low How will you evaluate your understanding of market structure in the targeted export market? Very High High Indifferent Low Very LowHow will you evaluate your understanding of the challenge of distribution in the export market? Very High High Indifferent Low Very LowAverage Score%PreviousNextPARTNERSHIP Service providersHow will you rate your business network in markets abroad? Very High High Indifferent Low Very LowHow will you rate your capacity to get an agent in the export market? Very High High Indifferent Low Very LowHow will you rate your capacity to get a distributor in the export market? Very High High Indifferent Low Very LowHow will you rate ability to source for business partners in the export market? Very High High Indifferent Low Very LowHow will you rate your ability to get service providers in the export market? Very High High Indifferent Low Very LowAverage Score%Total ScorePercentage% Previous Submit Form